Choosing a new Logo Design

I guess I shouldn't say "new" logo design, when I don't really have one in the first place. What I'm currently using is a pretty text, simply with our business name written out. This is used on our website, on our labels, and on our packaging. But now that we have the new line ready, and the website is being overhauled, it just seemed like the right time for a change.

The first thing I did was try to design one myself. I'm like a one woman show anyway, and I studied one year of graphic design in college (before thankfully switching over to fashion), so I thought it might be easy. I was wrong. I'm usually really good at being able to see something and then replicate it. Whether it's an outfit, a drawing, a design, etc etc. But when it comes to logo design, I'm completely lost (it would have been nice if they had covered this during my stint as an aspiring graphic designer). I see beautiful logos and have no idea how their created. Which brings me to what I did next.

In the quest for the perfect logo design, a few other options came to mind. The first being that there are several design firms right here in Houston that are wonderful that I could use. The cost of this is pretty high, so I quickly decided against that. Then I looked into Vistaprint, which is where I had my first round of business cards printed. But their designs were so generic and clipart-ish, and not at all what I wanted. The next option I stumbled upon by accident. I was looking up some advertising things on Etsy, and saw a small blurb about custom made banners. After clicking on that, I discovered a whole world of designers on Etsy with entire shops filled with wonderful designs. I didn't even realize that there were shops like this until about three days ago. Am I behind the times or what?

I came across the shop Ginger Studio and immediately fell in love. Her simple but utterly gorgeous designs are exactly what I had in mind. They are complete with all of the scrolly beautifulness that I have no idea how to do. They are pretty and whimsical without being complicated, and I think they could work for all kinds of businesses. The pricing is pretty great, and she is available for custom work as well. The hardest part was choosing a design that I liked more than the rest. With the help of a good friend, I narrowed down my choices and decided on the perfect fit! Now I simply can't wait to receive it and show it off! I think it's going to make a really great statement on the website, and I'm hoping to use it when I order new business cards (which I really need to do....). For now, here are some of Ginger Studio's other design's. Enjoy the loveliness :)